This year’s study is the largest yet with 2216 respondents, a 21% increase over the 5th edition. Thank you to our partners at Emerson College in Boston and The Blanquerna School of Communications in Barcelona as well as to the expert team at Qnary that envisioned, managed, and analyzed the global results for this report. As we exit the pandemic, we find ourselves in a digital media world that is evolving rapidly. Some old channels like Twitter are being reinvented and more multimedia platforms are taking hold. And yet, one key fact remains, that executives are more active than ever in terms of managing their own online presences.
The 6th Edition of The Qnary Report
This year we decided to make a change. Over the last five years our annual research study has been titled, The Changing Face of Online Reputation. While the methodology remains the same, our 6th annual study has a new name, The Qnary Report. The new moniker reflects Qnary’s total commitment to understanding, optimizing and growing the digital presence of executives. Our purpose as an enterprise relates to addressing the topics in this report and separating or providing a different name seemed inconsistent.
Some of the Report’s highlights include:
- Executives sharing professional content on Instagram increased from 17% in 2021 to 19% in 2022, and on TikTok from 12% to 21% in the same period. Business leaders creating videos also jumped from 24% in 2021 to 37% in 2022.
- Nearly 80% of respondents have a positive view of executives being active on social media, this is up by almost 10% from last year.
- Executive sharing of content on Twitter increased with 43% in 2022 now participating compared to 34% in 2021. Tech execs had an even higher Twitter usage at 52% in 2022.