In this white paper from Qnary and the BE Center for Global Communications (a shared initiative between Emerson College and The Blanquerna School of Communications), we assert that the digital reputations of key executives should no longer be seen as mere window-dressing. Instead, they should be considered as essential company assets that can be leveraged as part of a powerful and communicative business practice: one that has the potential to reach diverse groups in important, engaging ways.