Everyone knows the importance of making a great first impression, and in today’s digital age, a well-optimized and engaged social media presence is one of the best ways to make that first impression. When it comes to executives and c-suite leaders, a good social media presence is even more crucial. Socially active leaders help give their brands a competitive advantage, humanize their leadership teams, and are able to better connect with their audiences. Let’s take a look at a few executives who’ve taken their social media presence to the next level.
Think about it this way: when someone looks you up either before or after they meet you and they don’t find any social profiles, it can look suspicious. If they find an empty profile on LinkedIn, it shows them that you didn’t take the time to invest in your social media presence, which is responsible for many first impressions nowadays. The days of wanting to be invisible online are pretty much over, so it’s time for professionals and companies to invest in executive thought leadership.

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