Why You Need to Optimize Your Social Media Presence in 2020

Whether you consider yourself social media savvy or try to stay away from it or simply don’t have the time, there’s no denying that in this day and age, having a social presence is a must for not only businesses and brands, but professionals and executives as well.

Think about it this way: when someone looks you up either before or after they meet you and they don’t find any social profiles, it can look suspicious. If they find an empty profile on LinkedIn, it shows them that you didn’t take the time to invest in your social media presence, which is responsible for many first impressions nowadays. The days of wanting to be invisible online are pretty much over, so it’s time for professionals and companies to invest in executive thought leadership.