I think therefore I am…?

An exploration of artificial intelligence (AI) marketing practitioner perceptions and practice

"I think, therefore I am...? An exploration of artificial intelligence (AI) marketing perceptions and practices", Bant Breen, Ph.D. thesis supervised by Dr. Pere Masip Masip, from Blanquerna School of Communications and International Relations.

This thesis explores perceptions of artificial intelligence (AI) by the advertising industry and contrasts those perceptions with the state of AI marketing development today. The advertising industry is an interesting focal point for a discussion regarding AI because it is one of the emblematic creatively focused industries, and creative is often viewed as an area where machines can only copy or support and not ideate.