Qnary Roundup: LiveRail, Gangnam Style, Native Advertising, and more


BN-FV591_1203ps_G_20141203085112 Each week, the Qnary team hosts a Friday morning meeting where we discuss the most interesting issues in social media today. Here, we recap those for you.

Why LiveRail Ditched An IPO To Sell Its Video AdTech To Facebook For ~$500M.

“The company was profitable. We probably would have pursued an IPO. The business was accelerating”, LiveRail CEO Mark Trefgarne tells me in his first interview about how his company was acquired by Facebook in July for what multiple sources say was $500 million.

Still, rather than go public, Trefgarne said his team realized that “If we work hard at Facebook, we have a real opportunity to take over the world…actually that’s not the best phrase [laughs]. Maybe not take over the world, but do some really industry changing stuff.” (Via TechCrunch)

Psy's "Gangnam Style" Has Exceeded the Number of Views a YouTube Video can hold.

Since his breakout hit “Gangnam Style” debuted in July 2012, it has become the most watched video on YouTube to date, scoring over 2.1 billion (that’s billion with a ‘b’) views. While this feat is staggering in itself, Google posted a nugget on YouTube’s Google+ page on Monday about this accomplishment, saying that it’s been viewed so many times they’ve been required to “upgrade” the video site’s backend. When YouTube was first designed, it was never expected for a video to exceed 2,147,483,647 views because of how the counter software was originally coded. “It’s like a car odometer,” says YouTube spokesperson Matt McLernon. “Once it rolls over the last nine, it resets.” He said the company thought 2 billion would be enough and it wasn’t. (Via The Wall Street Journal)

Former Google+ designer slams the service for being 'Facebook lite'

Google+ is a social network "adrift at sea," representing a big missed opportunity for the company, a former Google employee who worked on the service says.

Chris Messina, who worked on Google+ user experience design before leaving the company over a year ago, wrote a long post on Medium, in which he criticizes the service for not delivering on its initial vision of empowering users with the vast amount of data that Google collects about them. He also calls out Google+ for not having any meaningful differentiators over its more successful competitor, Facebook. "Most people would likely describe Google+ as a newsfeed, a kind of Facebook-lite," he wrote. (via Mashable)

Vloggers told to label paid-for videos before people click on them

Vloggers who make promotional videos without clearly identifying that they've been paid for have been warned by the Advertising Standards Agency that they must make it clearer to the viewer.

The warning comes after a BBC Newsround investigation into videos posted to YouTube by a number of UK bloggers in June who were paid by Mondelez UK to say good things about one of its brands, Oreo biscuits. A BBC journalist made a complaint to the UK ad standards body, which upheld it. (Via Mashable)

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