Qnary Roundup: Tumblr Video Ads, Facebook Rooms, and More

facebook-rooms Each week, the Qnary team hosts a Friday morning meeting where we discuss the most interesting issues in social media today. Here, we recap those for you.

Twitter Partners With IBM To Bring Social Data To The Enterprise

Twitter and IBM announced a significant partnership that will involve Twitter sharing its data with IBM for integration into IBM’s enterprise solutions, including the Watson cloud platform. The deal means IBM will gain access to the Twitter “firehose,” allowing businesses to incorporate insights gained from the social network into their decision-making processes.

Additionally, the two companies will also be teaming up to build “a unique collection of enterprise solutions,” they say, which puts IBM into a different category than some of Twitter’s other data partners, who generally just ingest the data for use in their own systems.

IBM says the companies will collaborate to build enterprise applications to improve business decisions across industries and professions, beginning with applications and services for sales, marketing and customer service. They will also work together on industry-specific solutions, including those for banking, consumer products, transportation and retail. (via TechCrunch)

Tumblr Rolls Out Auto-Playing Video Ads To Users’ Dashboards

Tumblr’s auto-playing video ads will begin rolling out to users’ dashboards in a pilot program that includes participation from ten big-name brands such as CW, Lexus, Universal, JCPenney, Hulu and others. The video ad test follows last week’s news of an updated video player offering auto-play capabilities and looping, “Vine-like” videos. The new brand ads will take advantage of the same functionality, as they will also loop infinitely on desktop and mobile (Android and iOS) — though in the latter case, they’ll only auto-play when connected to Wi-Fi.

In addition, like Facebook’s video ads, Tumblr’s video ads will be muted by default offering a speaker button to activate the sound, as well as a pop-out video player for the web that will allow users to keep scrolling through their Tumblr Dashboard while the video plays. Users can also change the video quality to HD if they prefer.

Meanwhile, for advertisers who are exploring sponsored video ads, Tumblr’s new video player technology will also support Vine and Instagram videos — allowing the advertisers to reuse videos they’ve crafted for other platforms. Brands could already run Sponsored Posts, including video posts, on Tumblr prior to the launch, but now those ads with videos can auto-play thanks to the new video enhancements launched earlier. (via TechCrunch)

Facebook Introduces an Anonymous Community App Called Rooms

Facebook's much-anticipated anonymous social app is finally here, and it's called Rooms.

The app allows people to create a "room" on any topic. The room can then be customized with colors, icons and photos — even the Like button can be changed. Text, photos and videos can be posted to a room's feed, creating an ongoing multimedia conversation.

"A room is a feed of photos, videos, and text — not too different from the one you have on Instagram or Facebook — with a topic determined by whoever created the room," Facebook says in the post announcing Rooms.

The app, from Facebook Creative Labs, embraces anonymity, allowing users to sign in with "whatever name makes you feel most comfortable and proud." Users can create different names for each room.

Rooms can be shared through invitations that look like QR codes. You take a picture of the invitation, and the app scans your recent photos for the QR code and signs you into the room.

In fact, to get started on Rooms, Facebook requires users who don't already have an invite to a room to take a screenshot of a QR code that the app provides. New users can then access one of four "recommended rooms" — backpack diaries, noms from above, kicks from above and parkour spots — by taking yet another screenshot of a QR code.

The app is completely separate from Facebook. It does not require users to have a Facebook account, nor does it allow users to import lists of friends.

The invitation process means each room can be as public or private as its owner and members wish. The invite codes can be posted anywhere online or share just among a select group of people. (via Mashable)

Facebook Makes It Easier to Share Photos 'In the Moment'

Facebook rolled out an update to its app on Monday that adds a new way to quickly organize and post small batches of photos from your smartphone.

Now, when users upload multiple photos from its iPhone or Android app, the app generates a quick preview of how the photos will be displayed. Users can then rearrange the order in which the images appear by holding down on a photo and dragging it to a new position.

You can select up to 30 photos at once; tags, locations, captions and descriptions can also be added to individual images within this view. Once uploaded, the photos appear in the app's new collage layout that emphasizes the order of the photos.

Until now, users could rearrange the order of photos in albums from Facebook's website but had little control over the order photos appeared in uploads.

Increasingly, Facebook is positioning photos as more of a platform for telling stories about everyday moments, rather than just a place to store albums of hundreds of photos. That may not seem like a significant difference, but the company believes that by emphasizing a more curated approach, it will make photos more engaging. (via Mashable)