Qnary Roundup: Squarespace, Hyper-Local Ads, Primer, and More


google primer app

Each week, the Qnary team hosts a Friday morning meeting where we discuss the most interesting issues in social media today. Here, we recap those for you.

 

Squarespace announces a major upgrade to its platform with new Getty Images and Google integrations

Squarespace announced its first major platform update in two years: Squarespace 7, adding new splash pages, templates and integrations with Getty Images and Google Apps. The launch also includes the official release of Squarespace’s Blog and Note Android apps, which emerged in public beta last month. Squarespace has also graduated its developer platform from beta.

The Getty Images deal offers subscribers a subset – tens of millions – of editorial and creative images at the price of $10 per image. Google Apps for Work integration is available for $5 per month. With the exception of those two new partnerships, Squarespace’s pricing hasn’t changed.

Squarespace 7 also includes a new preview interface for editing your site. The right side of the page will include the preview of your content, while the menu will be compressed to the left. Adjusting the size of your browser window calls up varying device silhouettes to show you how your site will look on tablets and smart phones. (via The Next Web)

Your Sales Strategy Shouldn't Rely on a Cold Call

There's a reason people are glued to their cellphones — and it doesn't have anything to do with web browsing, GPS or streaming capabilities. Fancy features are just icing on the mobile cake. We're attached to these devices because they connect us to the people who matter. Whether the voice on the other end is a babysitter, colleague or customer, the calls made and received are important.

Old-school sales calls used to be a way of reaching an individual, but if you don't know their pain points, needs or name, then what’s the point? Social media makes it easy for brands to get background on a prospect or customer and they should be using it to spark conversations with context. Not only does it make your audience feel valued, it actually works. Today, 78% of salespeople using social media outsell their peers. Check out Xbox’s back and forth with their audience on Facebook, or Hanes’ helpful Twitter responses that quickly turn followers into customers.

If you want to get people’s attention, you need use a human touch, not a megaphone. Any brand can buy emails or phone numbers to spam, but customers today can tune out irrelevant messages. Or, like many of our executives, to ditch certain communication channels entirely. Instead of getting hung up on what everyone else is doing, think about leveraging the channels that are most relevant to your audience. Your customers (and voicemail box) will thank you for it.(via Mashable)

Facebook Launches Hyper-Local Ads Targeted To People Within A Mile Of A Business

Facebook’s mobile ubiquity and push for always-on location sharing came to fruition with the launch of hyper-local advertising that could convince  people to visit stores they’re nearby. Soon, brick-and-mortar businesses will be able to target ads to anyone who lives or was recently within a specific distance of their store. Advertisers can set a radius as small as a mile and the ads will show up on people’s phones or web browsers. These new Local Awareness ads will be available for US business owners in a few weeks, and around the globe in the next several months.

Imagine walking down the block scrolling down your News Feed and getting an ad for a bar or clothing ship just a few hundred feet away. Those ads probably wouldn’t be that effective if targeted to the entire city. But by reaching people within a mile of the business, Facebook may be able to drive foot traffic that leads to real sales. That’s something businesses will probably be willing to pay for, and that they can’t get from other ad tools

Eventually, Facebook could combine hyper-local targeting with its retargeting functionality and ad network so any business you shop at could hit you with an ad in Facebook or another app when you’re nearby. (via TechCrunch)

Google launches Primer app to get startups up to speed on marketing, PR and search advertising

Google is looking to bridge the gap between the complexity of its ad products and startup users’ often relative inexperience with marketing and search ads.

Launched Thursday, Primer looks to give startups the most basic of tips on successful marketing via five minute lessons (case studies, quizzes and insider tips) designed specifically for startups. Google said it “created Primer as a way to make it easier for businesses to be successful at marketing. We realize that some of the Google ad-tech products which connect businesses to customers also widen the gap between rookies and marketing pros.”

Of course, helping startups to become more ‘marketing literate’ and to better understand the breadth of Google ad-tech options available also serves Google’s ends too. The app is currently available for iOS only, but will be headed to Android shortly. (via The Next Web)

Report: Facebook Readying App for Anonymous Sharing

Facebook is preparing to launch a standalone app that will allow users to anonymously interact with each other. This app will allow people to use pseudonyms so they can have discussions about any topics they would like.

According to an earlier report, this anonymous sharing app could also have a health aspect. The report suggested that Facebook is working on a standalone health-focused app that will connect users suffering from the same illnesses to create a kind of support network.

Facebook CEO Mark Zuckerberg made it clear earlier this year that releasing new standalone apps would be a top priority for the company, focusing more on creating social networks based around conversations.(via Mashable)

Google Launches Hangouts Desktop App and Polls for Google+

Google Hangouts users can now chat and make calls from their desktops without opening their browser. The company rolled out a new desktop app for Chrome OS and Windows users and announced new social polling features for Google+. The desktop app allows chats and calls to run independently of a web browser, and chats and notifications will automatically be synced between the desktop and mobile app.

"The app has a streamlined design that keeps your chats accessible without getting in the way of everything else," Google wrote in a blog post. "Your contact list and all your chats are condensed into one easy to toggle window."

The desktop app also supports Hangouts' voice and video calls, including Google's recently improved Hangouts dialer. Google Voice users can also make and receive calls, listen to voicemails and read SMS messages via their Google Voice number from within the app. (via Mashable)

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