Qnary Roundup: Traces, Sprinklr, Bing’s Conversational Search, Robin Williams’ Daughter, and More


Traces App (Via Mashable) Each week, the Qnary team hosts a Friday morning meeting where we discuss the most interesting issues in social media today. Here, we recap those for you.

To Receive Your Message, This App Makes You Travel to a Real Location A team of UK-based developers, led by neuroscientist Beau Lotto, came up with the app as a way to bring people closer together through a dynamic that merges private messaging with the concept of augmented reality. "Rather than a repetitive and instantly forgotten click, Traces requires the brain to embark on a process of discovery, generating dopamine and generating empathy between connections," said Lotto in a statement given to Mashable. "This is a wonderful example of what we call 'neurodesign'". (Via Mashable)

I Liked Everything I Saw on Facebook for Two Days. Here’s What It Did to Me The like and the favorite are the new metrics of success—very literally. Not only are they ego-feeders for the stuff we put online as individuals, but advertisers track their campaigns on Facebook by how often they are liked. A recent New York Times story on a krill oil ad campaign lays bare how much the like matters to advertisers. Liking is an economic act.

I like everything. Or at least I did, for 48 hours. Literally everything Facebook sent my way, I liked—even if I hated it. I decided to embark on a campaign of conscious liking, to see how it would affect what Facebook showed me. I know this sounds like a stunt (and it was) but it was also genuinely just an open-ended experiment. I wasn’t sure how long I’d keep it up (48 hours was all I could stand) or what I’d learn (possibly nothing.). (via Wired)

Bing Launches Conversational Search In its continued drive to build a search platform based on entity and conversational understanding, Bing has launched a new feature that enables the site to keep the context of a search from one query to the next. Using presidential searches as an example, Bing explains how a user could search “who is the president of the united states” followed by a search for “who is he married to” and its search results for the second query will be based on both searches. (Via Search Engine Land)

Twitter reviewing policies after Robin Williams' daughter harassed Twitter is looking to revamp its user-protection policies after Zelda Williams, the daughter of comedian Robin Williams, was run off of the social site by abuse in the wake of her father's apparent suicide. "We will not tolerate abuse of this nature on Twitter," Del Harvey, Twitter's vice president of trust and safety, said in a statement. "We have suspended a number of accounts related to this issue for violating our rules and we are in the process of evaluating how we can further improve our policies to better handle tragic situations like this one. (Via CNN).

Google Starts Giving A Ranking Boost To Secure HTTPS/SSL Sites Google has announced that going HTTPS — adding a SSL 2048-bit key certificate on your site — will give you a minor ranking boost. Google says this gives websites a small ranking benefit, only counting as a “very lightweight signal” within the overall ranking algorithm. In fact, Google said this carries “less weight than other signals such as high-quality content.” Based on their tests, Google says it has an impact on “fewer than 1% of global queries” but said they “may decide to strengthen” the signal because they want to “encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.” (via Search Engine Land)

Facebook Confirms: the Messenger App Split Has Started Your messages may disappear soon if you are still not using Facebook Messenger. The change will only affect users on the iPhone and Android app, not the iPad and Windows Phone app. Although users are unhappy about this move, Facebook says the Messenger app will benefit all users because it is faster and more reliable. (via Mashable)

Finally, We’re Talking About Mental Illness Like Adults The shock of losing a man like Robin Williams to suicide served as a cruel reminder that everyone is vulnerable to mental illness and addiction. Social media became an outlet not only to share memories, but also a message of hope and compassion. Users shared suicide prevention hotlines and resources. Influential personalities seized this opportunity to talk about mental illness. “Williams’ death — the first high-profile, celebrity suicide in the age of social media — marks a unique cultural moment.”(via Mashable)

Twitter Says Over 13 Million Accounts May Be Bots and Fakes After filing Twitter’s Q2 Report with the SEC, 13.5 million users are estimated to be spam or fraudulent Twitter accounts. Twitter also reported that 29.8 million people never login directly to the website or mobile app, which means they don’t see ads. (via AdWeek)

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