Executive Reputation Growth & Employee Advocacy Blog


The Birdfeeder

Instagram TV Has Arrived-- What You Need to Know

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Instagram TV Has Arrived-- What You Need to Know

Remember when brands and agencies shouted about how mobile is the second screen? When the image of families on the couch watching TV together transformed into families on the couch together watching TV together and scrolling through their smartphones? But then, twist!, the idea of families sitting on the couch together watching TV suddenly seemed as black-and-white and antiquated as those old-timey illustrations of little Bobby and Jane sitting on the carpet listening to radio serials, while dad read the newspaper and mom was… where was mom anyway?

Times have changed, and keep changing. Mobile is the first screen. The micro-influencer is the new A-list celebrity. The future is female. And what your friends’ document and share is your nightly news.

Enter IGTV

What Is It:

See that new little orange TV icon on the top right corner of your Instagram page? That’s IGTV. Turn it on and IGTV shows created by your friends who are creators, or influencers who share your interests will automatically start playing. Each show can be up to an hour in length. You can interact with the show, and with the people watching the show through Likes, Comments, or Direct Message.

Who can create content for IGTV?

Anyone. All you have to do is upload your own IGTV video to the app to start your own channel at any time. Your shows are served to your friends and to people who share your interests.

How To Use It:

Just as simple as turning on the TV, “IGTV” turns on as soon as you open the app by clicking the new IGTV icon right next to your DM, or you can download the IGTV app. All videos should be shot vertical, as it’s the way you naturally use your phone. Videos can be up to an hour in length.

Shows that have been created by people you already follow, and people who are relevant to your interests, will start playing automatically. You can swipe to discover more content creator channels and you can toggle between content that is “For You,” “Following,” “Popular” and “Continue Watching.” 

Why We Like It: 

Here at Qnary we are focused on empowering the voice of the professional. We work with business leaders to help them tell their professional story, and often to tell the story of their business or organization. IGTV is another vehicle to storytell to an interested audience. 

In today’s world, anyone can be a content creator; this of course takes time and resources, but it can be well worth it to promote your message. Instagram is made to visually tell individual stories both personally and professionally, and IGTV is an extension of this.

People are looking and expecting more authentic and “behind-the-scenes” content of people, brands, or organizations they are interested in. Content that feels authentic, transparent and real is critical. IGTV is another vehicle to help people connect with targeted and relevant audiences.

Interested in learning more? Get a free online presence analysis today.

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Huge Qnary Product Update: Automagical Topic Feeds

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Huge Qnary Product Update: Automagical Topic Feeds

The Qnary product team has been hard at work developing new features and improving functionality for all users. We have recently rolled out publishing, reporting, and Groups along with new features for content creators and to help with workflow.

Today, we are excited to tell the world that we can now deliver even better automated topic-based news feeds for our users and content creators. This means that every Qnary user will have an always updated feed of the latest and greatest related to their interests. It also means that content creators will have access to the latest, most relevant, and most shared content for their clients based on their specific strategies.  Win freaking Win.

So how does it work?

Qnary has always delivered a news feed to our users but previously it was connected to specific sources, which our users loved. We felt there was an opportunity to enhance that feed which lead us to develop topic based feeds.

These feeds are set up based on the content topics which each user is focused. Once the feeds are created, the system monitors those topics in social media. Then we take it a step further. We don't want to bombard our users with everything being shared related to their topics, we only want to show them the best stuff. To do that, we analyze the data and only show the most shared content from the most influential and reputable sources. This ensures our users are able to stay abreast of tending news while eliminating the noise they would normally encounter when consuming on traditional social media networks.

In addition to delivering the feeds, we have also built streamlined sharing functionality. It's now significantly easier for our users to share directly to their social channels or to send a message to their admin to create content for them to share.

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Not only is the new sharing functionality easier to use but since we are publishing through our publishing platform we are able to see the engagement and interactions it is receiving. This allows to provide even better reporting and deliver smarter insights and recommendations.

How do you get to see this amazing new version in action?

Simply fly over to the App Store or Google Play to download the latest version, which also includes a number of bug fixes and enhancements to improve UX and functionality. 

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Qnary's 2017 Professional Digital Presence Study Highlights

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Qnary's 2017 Professional Digital Presence Study Highlights

Bant Breen, Qnary's CEO and Founder, shares results from Qnary's 2017 "Professional Digital Presence Study." The study surveyed professionals from around the world to see how corporate leaders view the importance and need to manage their digital presence online. 

Stay tuned, the full white paper with complete findings will be released in November. If you would like to learn more about how Qnary can help you and your company, contact us to get a complimentary online presence analysis.

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Initial Insights from Qnary's Executive Digital Presence Study

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Initial Insights from Qnary's Executive Digital Presence Study

Qnary's 2017 Professional Digital Presence Study

When we started Qnary six years ago it was hard to convince executives that their online activities mattered to their professional success and advancement. Many seemed quite comfortable to focus all content and effort behind their corporate brand.  

Wow, how times have changed. Fast-forward to today and executives from big Fortune 500 companies to accelerated growth SMB's clearly realize that what they do on social media and digital media matters.

The results are in from Qnary's 2017 Professional Digital Presence Study and the corporate world is fully awake to the importance and need to manage, optimize and expand their empowered executive voices.

Executives appear to look up to and view positively those professionals that have strong social media presence. Over 73% answered positively when asked how they view senior leaders that have an active professional social media presence.

How do you view senior leader peers who have an active professional social media presence?

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The term “thought-leadership” may be overused today but executives appear to be striving aggressively to share and convey their expertise. Joe Kurtzman, editor of "Strategy & Business," coined the term thought-leader back in 1994 for giving accolades to subject matter experts by positioning them as authorities. In Qnary's 2017 study a staggering 87% of professionals surveyed viewed that it is important to very important that they are seen as an industry thought leader in their field.

Do you think it’s important to be seen as an industry thought leader in your field?

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Perhaps in the same way one might check out a prospective online blind date, professionals look one another up online. Over 90% of those surveyed stated that they look other executives up to review their backgrounds. Certainly a huge part of this searching is related to recruitment of employees. A part of this activity also appears to be reviewing whether executives are credible. The perception appears to be that if they don't have a robust online presence they are not an active or relevant executive.  

Do you look other executives up online to review their background?

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Executives appear to be aware that they need to have an active social media profile to grow their career prospects. A healthy 63% stated that an active professional presence can help their careers.

Do you think having an active professional presence on social media can help your career?

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Interestingly there appears to be less worry associated with being active online by professionals. Over 87% of respondents were only somewhat worried to not at all worried about cyber security. And when asked about PR crisis, people did not seem worried. Also, 87% were only somewhat worried to not at all worried about a possible PR crisis. This lack of fear may be related to the confidence that executives are now having online or the lack of understanding of the true PR and cyber security risks.

Are you worried about your cyber security when participating online?

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Are you worried about a possible PR crisis for your business when you or your employees are participating online?

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No matter what, it is clear that 2017 is a watershed year for professional activity online and 2018 promises to be a banner year as well. Over 75% of professions were likely to very likely to use social media more professionally over the next year.   

Will you use social media more professionally over the next year?

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The study results point clearly to the interest and desire of professionals to increase their digital media presences. Professionals provide such a powerful new dimension to the storytelling of their enterprises and brands. And executive content cuts through. People want to hear from people about what they are doing and thinking and planning. Please reach out for a copy of the complete study that will be issued out in Mid-October.   

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Qnary Product Update: Groups are now a thing

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Qnary Product Update: Groups are now a thing

The Qnary dev team continues to push forward with amazing new features. Last month we rolled out publishing for Twitter, LinkedIn, and Facebook, which is AWESOME. We actually held off on announcing to not take attention away from the Phish Baker's Dozen run. We are fans and would have felt bad if all of the world's attention was on Qnary's publishing technology. Anyway, the Qnary platform now manages the entire content process from creation and editing to scheduling and publishing. This also means we will be able to capture advanced metrics and analytics for all of the content being shared through our platform. Now that the run is over we feel comfortable telling the world about latest release, Qnary Groups.

The Heck is Qnary Groups?

It's just our latest amazing feature on the Qnary platform. Group management provides the functionality and flexibility to activate small teams, large teams, even an entire organization. Not only does it move us closer to a fully realized Enterprise solution, it also delivers a much more flexible and scalable solution for organizations of all shapes and sizes. So now you are saying to yourself, this sounds amazing but what does this mean?

Groups allows teams to deliver and receive content seamlessly

Instead of one to one relationship for content delivery, Groups provides a one to many relationship for content distribution. The diagram below shows how this new feature works. 

Content is created based on categories set for the organization. Teams within each organization select one or many categories and each member of the team received the category based content for which they signed up.

Content is created based on categories set for the organization. Teams within each organization select one or many categories and each member of the team received the category based content for which they signed up.

This is a big deal because it allows companies to extend thought leadership across the entire organization, provides a simple yet powerful distribution workflow for company news, and serves as a desirable personal branding benefit to employees and team members. It's an infinitely scalable content distribution technology solution for organizations of all sizes. With our new Groups feature, not only will senior leaders be able to build influence and highlight their expertise but everyone within the organization can build thought leadership and establish the entire organization as experts within their industry.

How does it work

The new Groups functionality is extremely simple to use for everyone involved. As a manager of admin it's a simple as clicking a few buttons to create groups and send content. Just create the Group and start entering member names. Since the groups are part of your organization they will automagically appear when you begin typing the name. Removing members is as simple as clicking the x and poof, they are gone.

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Once the members have been added just click on the New Content link to open the content creation screen and begin adding content. Select the social network for which you are creating content, select a category, add the content, choose whether you want to publish immediately upon approval or schedule a day and time, and click send. That's it. All of the members of that group will receive a notification on their mobile device and they can then approve, reject or edit content. Once approved it will automatically be published at the scheduled time (or immediately if publish on approval was selected)

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That's it. While extremely powerful the Groups functionality is a simple and easy to use process for everyone on your team.

Benefits for the entire organization

This new feature delivers a number of benefits for your entire organization, each activated team, and the individual employees who are participating.

The organization will benefit by:

  • Achieving expanded distribution and reach of company content
  • Highlighting the great things internal teams are doing
  • Establishing individual employees as experts in their industry and areas of focus
  • Highlighting the company as a great place to work and helping you attract and retain top talent
  • Enhancing business development efforts through the authority and trust built by an activated team

Teams will benefit by:

  • Gaining increased exposure, internally and externally, for the great work they are doing
  • Building awareness of their work among industry peers and trade media
  • Establishing themselves as desirable teams for top talent to join

Employees will benefit by:

  • Creating an always on social media presence focused on their area of expertise
  • Highlighting domain expertise amongst industry peers and media
  • Establishing themselves as influencers in their industry
  • Engaging and developing relationships with potential partners, clients, event organizers, and media

Yes, it's as AMAZING as it sounds

So now you are out of your mind with excitement and itching to get access to this amazing new feature. Maybe you are not sure how you can get your hands on this big hairy bit of software awesomesauce that you need right now. 

Not to worry Groups will be available to everyone. if you are currently a Qnary client, reach out to your account manager and they can tell you all about it. If you are not using our platform, just hit us up here and we can tell you all about it. It will change your world.

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