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Forget About Brands on Twitter, Follow Their Executives

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Forget About Brands on Twitter, Follow Their Executives

By David Arthur

In today’s world, brands have to be on Twitter. It makes sense. It’s a good place to share new products and deals, manage your corporate image, and connect with consumers. But let’s be real for a minute, most people are rarely going to follow all of their favorite brands on Twitter… they’re more likely to not follow any brands on Twitter.

Take me, an urban based consumer who falls into the generational demographic that starts with an “M” and ends with “illennial”, for example. Now, I like a freshly scented apartment as much as the next guy, but give me a brisk smack to the head if you ever see me following @Febreze_Fresh (sorry Febreze, I truly love your “Meadows & Rain” scented candle and, oh baby, don’t even get me started on those Fresh Cut Pine MELTS). I find very little value in following them on Twitter and am sure as hell not going to ruin my follower:following ratio to see tweets like:

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