Happy New Year! In looking back at 2018, we are able to celebrate and share some new best practices to help plan for a successful 2019 full of growth.
1/ TAGGING CONTACTS & COMPANIES
During the holiday season, we sent a selection of Thanksgiving and Holiday posts (which we call “appreciposts”) for you to tag your contacts and connections. This is a way to appreciate those people you are thankful for. Posts that show appreciation and bring your contacts to your profile did exceptionally well.
2/ THOUGHT LEADERSHIP CARDS
If you are interested in highly engaging visual content, consider migrating from quarterly blogs to monthly Thought Leadership Cards. These are images that feature a quote from you (or someone you admire) or an interesting statistic that get higher than average engagement.
If you're interested in learning and discussing further, please reach out to your CSM.