Each week, the Qnary team hosts a Friday morning meeting where we discuss the most interesting issues in social media today. Here, we recap those for you.
Twitter May Be Moving Closer to Filtered Feeds- But Don’t Freak Out Yet.
While Facebook's newsfeed has gone though many tweaks and redesigns over the years, Twitter's feed has remained relatively unchanged throughout its eight-year history.
In an interview with The Wall Street Journal, Twitter CFO Anthony Noto made comments that many interpreted to mean the company may be considering making significant changes to how tweets are surfaced in users' main timelines.
“If you think about our search capabilities we have a great data set of topical information about topical tweets,” Noto said. This, he says, opens up the opportunity for “an algorithm that delivers the depth and breadth of the content we have on a specific topic and then eventually as it relates to people."
Twitter has always surfaced tweets in reverse chronological order. Though recent updates have made small tweaks to what people see in their feeds, users are accustomed to seeing their most recent tweets first, regardless of relevance or any other criteria. But this approach "isn’t the most relevant experience for a user,” Noto said. "Putting that content in front of the person at that moment in time is a way to organize that content better.”
Unsurprisingly, many users were not happy with the idea that their main timeline could be dramatically changing and immediately took to Twitter to vent. (via Mashable)
Twitter Changes Font, Provides More Profile Color Options
Twitter has unveiled new changes designed to enhance your microblogging experience.
Revealed in a two-part tweet posted Wednesday, Twitter announced an updated web font intended to improve "speed and readability," more color options on user profiles, and new buttons on profile pages to send tweets or direct messages to another user.
The new buttons on profile pages will make it easier to communicate with other users quickly. For example, if you click "Tweet to" while looking at Mashable's Twitter profile, it opens a new tweet with "@mashable" already at the beginning. The "Message" button sets up a direct message to the account. (via Mashable)
Build Your Online Reputation. Jobs Will Follow.
A job search can be daunting, but you can measurably shorten your search time horizon if you build an online reputation. Think of your search as a content marketing initiative.
What exactly is content marketing? Michael Brenner, Vice President of SAP Marketing & Content Strategy defines content as “The mindset, culture and approach to delivering your customer’s information needs in all the places they are searching for it, across each stage of the buying process. It is a strategic approach to managing content as an asset, with a quantifiable ROI.”
If you think about your next employer as your future “customer,” even if you are happily employed right now, you should take every opportunity to create a broad reaching market reputation for yourself that is meaningful, engaging, and searchable. (via Forbes)
Netflix Connects With Facebook, Launches Private Recommendation Feature
You can now tell your friends just how much you loved Orange Is The New Black without rolling over in bed. Or even switching apps.
According to a company blog post, Netflix new partnership with Facebook will allow users to directly recommend shows to their friends on the social networking site, personal message included.
The blog post, by Netflix Directory of Product Innovation Cameron Johnson, explains that after viewing a show or movie, a Netflix user will be shown thumbnail pictures of their Facebook friends and asked if any of those friends would be interested in viewing that same program. If selected, friends will receive the media recommendation the next time they log into Netflix. If the friend is not currently a Netflix subscriber, the recommendation will be delivered via private Facebook message. (via Forbes)
Twitter Just Created A Program To Pay People For Finding Security Vulnerabilities
Twitter has just introduced a "bug bounty program" that will pay volunteer security researchers a minimum of $140 for reporting any vulnerability or bug. The program, called HackerOne, was established for independent security researchers "to recognize their efforts and the important role they play in keeping Twitter safe for everyone." When researchers report an issue, Twitter will hand over some cash to thank them for their time.
While the minimum reward is $140, Twitter says that there is no maximum reward, the amount will depend on the severity of the bug reported. There are a few qualifications to meet before you can eligible for the reward, however.
For instance, you have to be the first to report the bug, and you can't publicly disclose the bug before Twitter fixes it. You also can't live in Cuba, Sudan, North Korea, Iran, or Syria, where the national law prohibits Twitter from paying hackers. (via Business Insider)