Qnary Roundup: Hyperlapse, WhatsApp at 600 Million users, Twitter’s public analytics, and more


Each week, the Qnary team hosts a Friday morning meeting where we discuss the most interesting issues in social media today. Here, we recap those for you.

Instagrammers, Including Jimmy Fallon, Are Rushing to Try Out Hyperlapse

Call it fast-food porn. Now that hyperlapsing is a thing, courtesy of Instagram, everyone’s videos can be seen at 12 times the normal speed. The Hyperlapse app is the latest gift to social media, allowing people to shoot footage at warp speed and share it on Instagram or Facebook.

So far the results have been fairly mundane—it’s the same old videos of dogs, cats and food, only faster. That’s not to say Hyperlapsing won’t yield some creative uses, just like six-second Vines led to a whole new genre of mobile moviemaking. And there is actually some pretty sophisticated technology at work in Hyperlapse, the second stand-alone app from Instagram. The computing power needed for such fancy image stabilization has not always been available in phones, and Wired said this is essentially $15,000 worth of editing technology packed into an app.

What are the masses doing with this technology, which caused #hyperlapse to trend on Twitter? Well, so far, Jimmy Fallon has eaten cake really fast in Hyperlapse mode. Here’s hoping there’s some genius who can put fast-motion to good use. For now, here’s a look at some of the everyday joys of life, only faster, starting with Fallon's first attempt. (via AdWeek)

WhatsApp Hits 600 Million Active Users, Founder Says

When Facebook’s Mark Zuckerberg held talks with WhatsApp over what would become a mega, $19-billion takeover deal last February, he told the founders he’d love for their popular messaging app to “connect 4 to 5 billion people over the next five years.” It was an extraordinary mandate, yet WhatsApp may be gradually getting there. On Monday founder Jan Koum announced on Twitter TWTR +0.65% that the free texting service he started in his Santa Clara townhouse in 2009, had hit 600 million monthly active users.

In late April, the number was 500 million, meaning the app has been gaining roughly 25 million new active users each month, or 833,000 active users per day. Back in March, WhatsApp founder Brian Acton confirmed to Forbes that the service had been signing up 1 million new users per day since Dec. 1, 2013, so the rate appears to have remained steady since then, when accounting for the people who sign up but don’t remain active. (via Forbes)

Twitter Now Lets Anyone Check How Many People Saw Their Tweets

Twitter analytics are now available to all users. In June, Twitter began experimenting with opening its analytics dashboard to users outside of its advertisers.

Then, last month, Twitter rolled out an updated analytic dashboard to marketers, verified users and Twitter Card publishers.

The dashboard lets users see how many impressions each tweet has received (how many times users saw the tweet on Twitter), the number of favorites their tweet has received, how many times others have clicked on their profiles, and the number of retweets and replies on a certain tweet. It also shows how many times users engaged with a tweet and what that engagement was.

Now, all users can get access to these types of statistics by visiting analytics.twitter.com. (Via Mashable)

Spending on Digital Ads to Overtake TV in 2017

Magna Global also predicts the strongest U.S. ad growth rate in a decade for 2015. Digital advertising spending will exceed TV ad spending in the U.S. in 2017, Magna Global said in its latest forecast Tuesday. That would be about a year earlier than the firm previously projected. The company also now forecasts the biggest U.S. ad gain in a decade for 2015, after raising its projections for the year.

Magna Global said U.S. digital ad revenue would reach $72.0 billion in 2017, compared with TV ad spending of $70.5 billion. Last year, digital accounted for $43 billion, with Magna forecasting it will reach the $50 million mark this year. (via The Hollywood Reporter)

Move Aside Twitter Timeline Haters, Business Wins

Twitter redefined its timeline Monday, officially acknowledging that the feature is for more than just those you follow and their retweets.

First, a quick recap. Earlier this month, Twitter started experimenting with what users see on their timeline. That included adding tweets from accounts users don't directly follow and has evolved to incorporate tweets users they follow favorite. The second experiment, which treats favorites more like retweets, offers a significant change to the ways users interact with the service. As I wrote on Sunday, Twitter favorites have an entirely separate social dynamic and their meaning is much more nuanced and personal to the user.

Unsurprisingly, the user response to the changes is predominately negative. Doing a Twitter search for "Twitter annoying" and "Twitter changes" turned up a number of tweets responding to the change from users of all stripes and follower counts. (via Mashable)

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