Executive Reputation Growth & Employee Advocacy Blog


The Birdfeeder

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New Qnary Whitepaper: The Changing Face of Executive Reputation

In this white paper from Qnary and the BE Center for Global Communications (a shared initiative between Emerson College and The Blanquerna School of Communications), we assert that the digital reputations of key executives should no longer be seen as mere window-dressing. Instead, they should be considered as essential company assets that can be leveraged as part of a powerful and communicative business practice: one that has the potential to reach diverse groups in important, engaging ways.

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Qnary Career Opportunity: Client Success Manager

Client Success Manager

HI! WE ARE QNARY. We empower the voice of professionals and industry leaders. We work directly with Fortune 1000 and startup leaders across a variety of industries, including marketing, media, technology, advertising, law, finance, corporate sustainability, art and more. We deliver our solution globally via the Qnary SaaS app in multiple languages including English, Spanish, Japanese, and Mandarin.

Clients come to us to become digital influencers in their industry—from growing target audiences on social channels, to creating smart and savvy social content from tweets to blogs, to building personal websites. The objective is to grow their personal brands to help better reflect themselves and their organizations. We have developed an app to help clients do this easily and work to evolve our SaaS model forward.

We are offering a unique hybrid role to both manage and interact directly with clients, as well as to manage and oversee the content being developed for their social channels.

This role is unique as it offers you direct access into the minds of some of the top leaders in a variety of industries. Beyond growing your skills and fluency in client success, social media, SaaS, and copy editing you will also gain an unparalleled window into the minds of today’s top leaders and entrepreneurs.

Who You Are:

  • A fantastic trifecta of content curator, social media expert, and client success manager who loves building strong content, relationships, and expanding our clients’ opportunities.

  • You love learning about new topics and industries and looking for ways to increase the 3 R’s (relationships, reach & revenue).

  • You have a great eye for detail, are fluent in social media, and are interested in new social apps and SaaS technology.

  • You are proactive. We are a startup and are looking for people with “can do” attitudes that have a sense of ownership and urgency and interested in expanding client relationships and revenue (upselling).

More About the Role

 WHO YOU ARE:

  • A fantastic trifecta of content curator, social media expert, and client success manager who loves building strong content, relationships, and expanding our clients’ opportunities.

  • You love learning about new topics and industries and looking for ways to increase the 3 R’s (relationships, reach & revenue).

  • You have a great eye for detail, are fluent in social media, and are interested in new social apps and SaaS technology.

  • You are proactive. We are a startup and are looking for people with “can do” attitudes that have a sense of ownership and urgency and interested in expanding client relationships and revenue (upselling).

More About the Role

  • 1/3 of your job is around short-term social media content.  You are acting as a ghost-writer for very high level executives.  On a weekly basis, you are reviewing content, copy editing it, and making sure the post (LinkedIn or Twitter, etc.) is in the client’s POV and TOV. 

  • 1/3 of your job is client management.  This includes following-up with clients to get approvals, feedback, schedule meetings, and making sure your clients are happy and engaged with their content and our platform.

  • 1/3 is of your job is direct client interaction with a touch of sales.  You are holding in person or cyber meetings, reporting on KPI analytics, presenting decks, and trying to grow the client relationship to additional executives in that organization or field.

PREFERRED EXPERIENCE:

  • Work with high-level and high-expectation clients to create bespoke social media presence and content.

  • Collaborate with marketing, PR and advertising campaigns, and research top influencers, competitors, and trends in clients' industries.

  • Onboard and manage clients using our proprietary SaaS technology. Share new feature updates and provide ongoing engangement and training.

  • Monitor sites for client growth opportunities.

  • Analyze and report social media actions on a monthly basis for successes and new opportunities.

  • Stay current with social media trends and tools – includes attending networking and educational events.

PREFERRED EXPERIENCE:

  • 2-5 years of experience in a client facing role at SaaS or social media platform.

  • Experience including but not limited to Facebook, LinkedIn, Twitter, Instagram and YouTube. Understanding of social media analytics and paid media is a plus.

  • Strong professional written and verbal communication skills in English.

  • Must be able to work independently and in a team environment. Must be reliable with deadlines, proactivity, and projects.

  • Exceptional time management skills including the ability to handle multiple clients with changing priorities.

 If you are enthusiastic about the role and opportunity, please reach out! Please contact us here.

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Cybersecurity Monitoring added to Qnary Executive & Workforce Advocacy Platform

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Cybersecurity Monitoring added to Qnary Executive & Workforce Advocacy Platform

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We Qnaries have always focused on providing enterprises everything they need to help their executives and teams optimize, manage, and amplify their online presence the right way.

Strategically building out social media profiles, establishing thought leadership and growing targeted audience and reach are all integral parts of developing a social media presence. But what happens when you turn that attention tap on? There are of course two sides to the coin of growing your influence. You are, of course, garnering attention of your target audience but you are also increasing your exposure. And while we continue to build the most robust enterprise social media technology platform, we understand the importance of monitoring privacy and security threats. That’s why we're excited to announce that Qnary now offers digital threat intelligence and monitoring platform.

Introducing Qnary’s partnership with Telefonica's Identity Threat Intelligence platform. In addition to providing our clients with everything they need to develop a positive digital presence, we now provide 360 degree digital identity threat monitoring for all Qnary clients. Through this partnership, our proprietary technology now monitors all social media and digital news postings as well as activity on the dark web for identity threats from data breaches, hacks, and accidental data leaks.

Partnering with Telefonica’s identity focused Cyber Intelligence Platform, Qnary can continue to focus on enhancing the capabilities of our workforce advocacy technology solution while providing best-in-class digital identity monitoring and protection.

In the era of fake news, bots, data breaches, and hackers who seem to be lurking around every browser, protection has never been more important and harder to achieve for the average digital user. In fact over 47% of consumers in the US have had their personal information exposed by hackers, which has lead to $16B in consumer losses in 2017 alone.  With Telefonica, we can now guard all of our clients’ presences in a seamless and effective manner, meaning we can guard as we grow.

Through Qnary 360, all Qnary clients have digital identity protection and can rest easy in the knowledge that they are growing their thought leadership and influence while being protected from identity threats, bad actors, and fraud. We will continue to build and integrate best in class technologies to provide our clients everything they need to manage their digital presences so they can focus on building their business and accelerating their careers.


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Qnary & Slack - Social Sharing @ Work

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Qnary & Slack - Social Sharing @ Work

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At Qnary, we understand the importance of collaboration and connection with your coworkers.  We are passionate about empowering the voice of all professionals and supporting . That’s why today we are announcing our latest API Integration with Slack, the popular office messaging and collaboration tool that is being used by over 43% of Fortune 100 companies.  This release will allow all Qnary clients to share their social activity with relevant team members via Slack, expanding distribution and enhancing employee engagement. Important corporate news and thought leadership will now be easier to find and share.

This release is just the first step to fully integrating Qnary into the products that our clients are using and we are already working on integrations for other communications tools like Yammer and HipChat. In future iterations, we will deliver more interactive functionality for Qnary clients using Slack and other communications and CMS tools.

To activate Qnary within your Slack Workspace contact your admin. If you are not a client but would like to learn more contact us here.

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Instagram TV Has Arrived-- What You Need to Know

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Instagram TV Has Arrived-- What You Need to Know

Remember when brands and agencies shouted about how mobile is the second screen? When the image of families on the couch watching TV together transformed into families on the couch together watching TV together and scrolling through their smartphones? But then, twist!, the idea of families sitting on the couch together watching TV suddenly seemed as black-and-white and antiquated as those old-timey illustrations of little Bobby and Jane sitting on the carpet listening to radio serials, while dad read the newspaper and mom was… where was mom anyway?

Times have changed, and keep changing. Mobile is the first screen. The micro-influencer is the new A-list celebrity. The future is female. And what your friends’ document and share is your nightly news.

Enter IGTV

What Is It:

See that new little orange TV icon on the top right corner of your Instagram page? That’s IGTV. Turn it on and IGTV shows created by your friends who are creators, or influencers who share your interests will automatically start playing. Each show can be up to an hour in length. You can interact with the show, and with the people watching the show through Likes, Comments, or Direct Message.

Who can create content for IGTV?

Anyone. All you have to do is upload your own IGTV video to the app to start your own channel at any time. Your shows are served to your friends and to people who share your interests.

How To Use It:

Just as simple as turning on the TV, “IGTV” turns on as soon as you open the app by clicking the new IGTV icon right next to your DM, or you can download the IGTV app. All videos should be shot vertical, as it’s the way you naturally use your phone. Videos can be up to an hour in length.

Shows that have been created by people you already follow, and people who are relevant to your interests, will start playing automatically. You can swipe to discover more content creator channels and you can toggle between content that is “For You,” “Following,” “Popular” and “Continue Watching.” 

Why We Like It: 

Here at Qnary we are focused on empowering the voice of the professional. We work with business leaders to help them tell their professional story, and often to tell the story of their business or organization. IGTV is another vehicle to storytell to an interested audience. 

In today’s world, anyone can be a content creator; this of course takes time and resources, but it can be well worth it to promote your message. Instagram is made to visually tell individual stories both personally and professionally, and IGTV is an extension of this.

People are looking and expecting more authentic and “behind-the-scenes” content of people, brands, or organizations they are interested in. Content that feels authentic, transparent and real is critical. IGTV is another vehicle to help people connect with targeted and relevant audiences.

Interested in learning more? Contact us

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