Executive Reputation Growth & Employee Advocacy Blog


The Birdfeeder

Don't Buy Influence, Build Influence

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Don't Buy Influence, Build Influence

Influencer marketing, it's been around forever but has been rebranded from the way less hip celebrity endorsement. Basically, you pay people cooler than you to tell their legions of loyal followers how awesome your product/company/service is. Since their followers hang on their every word they will all run right out and buy your shit. Of course, nobody cares what a kid making cat memes thinks about insurance (or anything besides how to make awesome cat memes). Consumers and clients making purchase decisions would rather hear from experts about the product/company/service they are considering purchasing. Why throw gobs of money at someone who doesn't have any expertise about your product/company/service instead of arming your people with the tools to build their influence?

Influence is earned and can be fleeting

The idea behind influencer marketing makes sense. You are partnering with someone who has built an audience who likes them, trusts them, and looks forward to seeing their stuff. But if that stuff is not relevant to your product/company/service, all of that influencer means nothing. Also, influencer marketing campaigns can go very wrong.

and another

Now these are sort of extreme examples of poorly implemented influencer campaigns where the influencer was just cashing a check. Even though the products they were influencing were somewhat relevant the campaigns were failures because it was obvious they were paid for their endorsement and they didn't care enough to be thoughtful about what they were doing. Not only does the influencer lose trust and authority but the brands who paid them see no return and lose brand equity and trust, too.

Your Best Influencers are in your company

Instead of paying outsiders who really know nothing about your product/company/service why not help your leaders and employees build their influence? They have knowledge and expertise that interest others outside of your company and they can provide ongoing results not attainable through a one time marketing campaign of dubious value. Give them the tools to build an audience and share their domain expertise with the world (especially your customers). Allow them to talk about things they are expert in (and not just schill for your company) and connect with their audience authentically. It highlights the awesome and super smart people you have working for you. When they do share promotional content they can have a much more profound impact and actually drive real business results. It keeps them happy and drives positive ROI (without a huge payout to an Internet celebrity who doesn't have any clue about your product/company/service).

So instead of spending time and money on your next influencer campaign, start building influencers from within. It will have a profound impact on your business for a long time, keep your leaders & employees engaged, and save you a lot of money.

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Power to the People

Photo Credit: http://solidarityhalifax.ca/campaigns/power/

Photo Credit: http://solidarityhalifax.ca/campaigns/power/

When we started Qnary 5 years ago, we began with a simple premise: people are important. Whether a sole proprietor, a small medical practice, a senior executive at a huge organization or just a dude, people are the power behind social media. Businesses and brands may be the lens through which the industry views social media, but it's human connection that holds everything together. Hence, our goal was and still is to give the people the tools to navigate and thrive in this seemingly complex and ever-changing environment. We set out to give the power back to the people and it's been amazing to see it take shape and become reality.

Humans Crave Personal Connections

People have an innate need to connect with other people. It's a core part of what makes us human- we are social creatures. We want to hear what others are thinking and share our thoughts to create meaningful bonds. This human connection is the essence of social media. It's why brands are so keen on participating in the medium. In the end, we all know that brands are there for one thing, and it's not to make meaningful connections...it's all about the 💰💰💰💰💰. Sure, some brands are really doing it right with social media and creating meaningful interactions with their consumers, often serving as an amalgam of customer service, HR, and PR. But in general, brands are on social media for business. While there is nothing wrong with that, the value gained through social media becomes harder to achieve as more people are waking up to this fact that their feed is inundated with commercial content. That's why Facebook's algorithms continue to evolve to lessen the visibility of brand content to ensure we are connecting with real people. Brands have a place but people want to connect with people.

Qnary Returns the Power to the People

Our premise has evolved but has not changed. We still believe that people are what matters in social media and your people are how others view your brand. Building a successful social media effort should not be solely focused on the brand strategy. Your leaders, executives, and employees should be a core part of any social efforts. Your partners, customers, and employees want to hear from your people. When your people share their expertise and unique experiences it humanizes your company and creates more meaningful connections with the audience you are trying to reach. Establishing thought-leadership not only improves the status of the people within your organization, it also highlights your company as a place made up of really smart people. Smart companies are waking up to this new (old) reality and it will improve their business and make social media a more interesting and better place.

 

 

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Top Social Media Moments of the 2016 US Presidential Campaign

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Top Social Media Moments of the 2016 US Presidential Campaign

By David Arthur
This piece was originally going to be titled “Top 10 Social Media Mistakes from the 2016 US Presidential Campaign”, however I felt that such a title would be disingenuous, and I am no swindler. Social media was center stage during this election and everyday it felt like there was another incredible social media blunder. So in honor of Inauguration Day, here are my top 10 Social Media Mistakes—and Moments—from 2016 US Presidential Campaign

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Forget About Brands on Twitter, Follow Their Executives

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Forget About Brands on Twitter, Follow Their Executives

By David Arthur

In today’s world, brands have to be on Twitter. It makes sense. It’s a good place to share new products and deals, manage your corporate image, and connect with consumers. But let’s be real for a minute, most people are rarely going to follow all of their favorite brands on Twitter… they’re more likely to not follow any brands on Twitter.

Take me, an urban based consumer who falls into the generational demographic that starts with an “M” and ends with “illennial”, for example. Now, I like a freshly scented apartment as much as the next guy, but give me a brisk smack to the head if you ever see me following @Febreze_Fresh (sorry Febreze, I truly love your “Meadows & Rain” scented candle and, oh baby, don’t even get me started on those Fresh Cut Pine MELTS). I find very little value in following them on Twitter and am sure as hell not going to ruin my follower:following ratio to see tweets like:

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Brand U Events Gets Even Better with Qnary

Innovative Talent Accelerator Event Series Expands via Joint-Venture Between High Potential Ventures LLC and Qnary Holdings Inc.

Innovative Talent Accelerator Event Series Expands via Joint-Venture Between High Potential Ventures LLC and Qnary Holdings Inc.

The pioneering talent accelerator event series BRAND U Events, which provides leadership training for high-potential mid-level brand marketers at Fortune 500 companies and agencies, today announced it will accelerate its growth in 2016 via a joint-venture between its parent company High Potential Ventures LLC and leading executive reputation growth company Qnary.  The first event of 2016 is scheduled for February 24 and 25 in New York City.

New research released by Deloitte reveals that two-thirds of millennials plan to leave their current organization by 2020 due to insufficient opportunities to develop their leadership skills, highlighting the need for organizations to proactively grow talent through intrapreneurship.  High Potential Ventures’ founder, Karen Salama launched Brand U Events in October 2014 to address this challenge by delivering leadership training for high-potential brand marketers to Fortune 500 companies and agencies.

Businesses Must Invest in Their Talent

Talent is one of our most valuable assets in today's competitive landscape. If we, as organizations, don't take the time to invest in their future, support their growth and challenge them to think bigger, they will leave and with that, our organizations will lose.” says Karen Salama, Founder and CEO of BRAND U Events.

By combining BRAND U Events unique curriculum with the technology and infrastructure of Qnary, this new joint venture will increase the number of annual events, expand the geographic footprint, and offer in-house custom events to companies seeking innovation for their learning and development programs.

Bant Breen, Founder and CEO of Qnary,  adds, “We were a proud sponsor of BRAND U Events in 2014-2015 and it feels like a positive natural extension to expand the relationship in 2016 as we assist executives to move their careers to the next level.”

 

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Yearly Review: Top 5 Social Media Fails of 2015

By Nasr Kamar - Editorial

Everyone has done something they regret in 2015. Whether it’s saying something embarrassing like Hillary Clinton’s quick freudian slip, or doing something extreme like when the mayor of Glendale, Arizona agreed to be tased by a disgruntled constituent. The true beauty of human error came to a head with the advent of Social Media. Unfortunately for those with many followers, a brief mental lapse is never forgotten, because what happens on Twitter...stays on Google forever.


5. Don’t Believe Everything You Read

    One of the great things about social media is the ability anyone has to discuss topics and gain follows in advocating for changes that need to be made when problems arise. However, as with Jack Warner’s case, you can find someone doing it wrong.

This Ex-FIFA VP took to Youtube to post a video in which he rants about the bidding war for the FIFA World Cup. This is completely normal. But here’s the catch—Mr. Warner was complaining about how after the United States lost the 2022 bid to Qatar, FIFA awarded them the 2015 competition. How could this be? The U.S. isn't hosting the World Cup—there isn’t even a World Cup competition in 2015. Ah, yes because it isn't true! The Ex-VP read this in an article from a satirical news source, The Onion. Remember: don’t believe everything you read on the Internet. Especially when it's from the most popular purveyor of faux news.

4. He’s Making A Tweet. He’s Checking It Twice

    Companies can post a single piece of content on multiple platforms to gain interest and interaction with brands and products. In this case, Blackberry’s official Twitter account released a tweet promoting its Twitter app on Blackberry devices.

An understated feature of this app is a little receipt on the end of each tweet which notifies viewers what type of mobile device the tweet was sent from. Blackberry’s Social media team seemed to be completely unaware of this. When they fired off the tweet announcing the app on the new devices, it was accompanied by the brief statement “via Twitter for iPhone”. I guess the company makes phones that not even their own staff would want to use.

3. Candidate for Minnesota Legislature Tweets Empathy For ISIS

    Minnesota House of Representatives hopeful, Dan Kimmel, tweeted that ISIS was not necessarily evil and members were just doing what they thought was best for their community. While his remarks were not intended to be in support of the terrorist group, they didn’t sit well with his constituents. He promptly withdrew from the race after the post.

2. Florida Woman Gets Herself Arrested By Broadcasting Herself Driving Drunk

    A 23-year old from Lakeland used social media app Periscope to livestream herself while intoxicated behind the wheel. Viewers called police, who arrested her after she failed a sobriety test. This girl really shot herself in the foot.

1. Coca-Cola duped to referencing Mein Kampf

    In efforts to make social media and the Internet a better place, Coca-Cola sought to decrease the amount of negativity by populating the digital cosmos with positivity. Thus, they created the #MakeitHappy campaign where a happy image created with ASCII Art characters would be tweeted to any negative posts with the hashtag. A Gawker Editorial Labs Director helped build the bot for the automated tweet system-but there was some ill will to his help with the project.

    The director, Adam Pash, designed the automated tweeter to create these images with lines of characters. However, the characters were arranged to form quotes from Hitler’s Autobiography, “Mein Kampf”. Coke immediately removed all tweets created.

There’s never a shortage of social media fails. Maybe next year, people will adopt our Holiday inspired motto in The Nest: "He's making a tweet. He's checking it twice."

 

 

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Meerkat: Top Video-Sharing App of SXSW

If you’ve been in Austin for the last week, you’ve heard of Meerkat, the app sensation of SXSW 2015.

Known as the live-streaming video app, Meerkat enables users to broadcast live videos from their smartphones to their Twitter accounts.

Twitter users can upload a Meerkat video link to allow their followers to watch and comment on the videos in realtime as well. The real-time video content gives users a more personal, interactive experience.

Three days after it launched, 20% of users were watching more than two hours of video a day. In just a few weeks, the app has been downloaded more than 100,000 times.

Businesses are able to use Meerkat for on-the-go marketing by generating real-time content. In addition to creating great quality content, Meerkat also helps with distribution through its connection to Twitter.

Sarah Montante, Senior brand manager at Unilever USA, told Inc.com, "Content is truly the future of marketing because that's what captures people's attention and hearts. And that's what makes this space so exciting right now."

However, some are cautious. Many who have started using the app agree that it can generate good real-time content, but wonder about what happens after real-time. Others are concerned that with multiple video apps, there just might not be enough in room for the app in the crowded space.

What’s clear is that creating compelling, high-quality content will continue to be an issue in the future, and it is going to be fascinating to see what is going to happen next. 

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Students: Four Reasons Why Your Social Media Matters Now

College students are probably the most in tune and active with social media and popular culture. Engrained into their everyday life, social media has become an ordinary tool for younger generations. Ironically, this population tends to misuse the Internet the most. Your personal brand is most recognizable by your digital identity. Invest in your future by building your brand now -- one carefully crafted tweet at a time. Establish a social media strategy – a strategy that will in turn, propel your career. Here are four reasons why your social media matters now:

  • Online Networking Opportunities are Endless

Social media networks are unique from traditional networks. Offline networks are contextual – bound by time, space, and location, whereas online networks are limitless and constantly evolving. If you miss an offline networking event, chances are, you missed an opportunity. Miss a late night post on social media? No problem. You can revisit and engage at your best convenience.

  • Social Media is the New Resume.

Students – If you don’t have a LinkedIn profile already, it’s already too late. The truth of the matter is that resumes are losing their value as LinkedIn is gaining more ground. If you are not paying attention to the details, then potential employers might not be paying much attention to you. That being said, you need to maintain some sense of personality on your social channels. Too polished? Social recruiters will notice that and question your authenticity. It’s all about balance. Maintain your professionalism, but throw in some personality. If Jimmy Fallon is tweeting about #TheDress, so should you.

  • “What Happens on Twitter, Stays on Twitter” – is a Myth.

This statement used to be relatively true. Given enough time, tweets would shift down Twitter timelines, losing their relevance and search-ability. Complaining about your professor online, tweeting derogatory language, or posting pictures at 3AM from a frat party is not going to resonate well with potential employees. The Twitter-Google Partnership just made your tweets that much more visible in search results. A useful exercise to implement: imagine that each of your tweets automatically gets sent to the President of your college. Thinking about changing your twitter strategy now?

  • Your Voice Matters -- Share it!

Social networks have given ordinary people the power and necessary means to shape the way knowledge, opinions and ideas circulate. Embrace your innovations, share your insights and become an influencer. The earlier you adopt this mindset the better. Before you know it, you’ll be a thought leader.

The Bottom Line: Establish a social media strategy, share your voice and most importantly…don’t forgot about your personality.

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How To Achieve Authentic Employee Advocacy

Need a new marketing strategy? Your best bet is just a cubicle away. Step away from the traditional branding mentality and turn to your team for the simplest solution: employee advocacy.  

Content shared by employees is seen as a trustworthy recommendation compared to corporate messaging. Employees, after all, are ordinary people who possess personal networks. When you look at it this way, it seems silly not to utilize these connections.

Why not use the voices of the individuals who care deeply about your company? Try these three tips to inspire your team to become top brand ambassadors.

Empower Them

How will your employees benefit from engaging with your brand on social platforms? It’s not just about drilling into your employees that they reflect your brand, it’s also about giving employees a reason to engage in the larger business community. To foster social advocates, help them connect to the broader objectives of the company.

Promote Personal Branding

Convince your team how powerful it is to have a strong social media presence at the individual level. How do they benefit from cultivating a personal brand? They could become thought leaders and influencers in the digital world. They may be able to earn free registration at conferences or guest speaking engagements to further their personal brands.

Make it Competitive

Employee advocacy is not attainable unless people are willing to contribute. No one can resist a competition — try offering employees unique incentives that build your company culture. This strategy is a bit more time-consuming, but the benefits are two-fold: employees are happy, companies are happy.

At the end of the day, it’s all about giving staff a reason to get involved. How does employee advocacy play out in your company? Reach out to us on Twitter @Qnary with your feedback.

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Qnary Birds: Out of the Nest And Into Digital Discussions

A bird needs to leave the nest every so often. In our case, some of the Qnary team will be straying from the nest to attend invigorating events and stimulating speaking engagements. Here, we will outline the events we are looking forward to in the coming month.

Social Media Week: Hosted by NYUSocial Media Week (SMW) is a leading news platform and worldwide conference that curates and shares the best ideas, innovations, and insights. Exploring how social media and technology have collided, SMW focuses on how these interconnected worlds are altering business, relationships, and culture at the personal, local, and global levels.

The global theme of 2015 is Upwardly Mobile: The Rise of the Connected Class, and it looks at the consequences of a connected world, aiming to re-imagine the way people engage, work, and create. This poses a dynamic question: How can increased connectivity, help humans benefit?

Qnary’s founder and CEO Bant Breen will be joining the discussion at New York University’s adaption of Social Media Week on February 19th. Breen will share his top strategies and predictions of what’s trending and what’s to come in social media.

Brand U Events Building upon the success of the inaugural BRAND U Summit held this past fall, the company will launch its second event, BRAND U Silicon Valley on February 26th-27th at the LinkedIn Headquarters.

Breen will join the stellar roster of speakers at the next BRAND U Event. At this stimulating conference, major influencers will gather to help rising corporate leaders advance their careers by discussing the ins and outs of cultivating both professional and personal brands.

BRAND U provides attendees: - Tools, information, and guidance from experts that can be implemented immediately to accelerate careers - Coaching and training that includes internal communications and career mapping - Online reputation audits and profile development guidance - Access to start-ups with products to solve challenges

A throwback to the first BRAND U event: https://www.youtube.com/watch?v=fmFu_8kxTyU&feature=youtu.be

What rising stars in your organization would be a good fit to attend BRAND U Silicon Valley? Reach out to us!

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Yes Virginia, SEO Still Matters

So here we go again, the SEO is dead and doesn't matter anymore conversation is heating back up. I know I shouldn't get caught up in the bullshit but I could not help myself. This conversation has been happening since the beginning of time, but for some reason it blows up every so often (usually around a major algorithm update). Search engines are constantly evolving and the rise of mobile has lead to changes in the way users discover content. In addition, off the shelf content management systems have improved from an SEO perspective. The fact is these changes make SEO more important. As long as people are trying to find things online, SEO is necessary to ensure that those searchers find you or your content, trumping your competitors. Let's look at two of the more recent anti-SEO arguments that have arisen.

Algorithms are becoming more complex

 

This is certainly true. Search engines are constantly evolving to improve discovery, limit spam/manipulation, and serve searchers across different devices and need states. Searches on a mobile device might mean I am looking for something within my proximity while the same search on desktop may be deemed more informational. I still get some local results on the desktop search but they are below the informational and news related results. Mobile searches are just the opposite with the local/map results at the top and the informational and news-related results below.

 

All the SEO you need is built into off-the-shelf CMS

Another argument against SEO is that new content management systems like Wordpress do all of the heavy lifting when it comes to SEO. While, many off-the-shelf content management systems have improved their SEO functionality there are still many potential issues that can inhibit SEO performance. One big one that I am seeing more and more with Wordpress is the growth of Parallax websites built on the Wordpress platform.

 

Parallax sites are designed to deliver a seamless and mobile-friendly experience, which they do. The problem is that many of them eschew a proper folder structure, which brings all of the content under one URL. Bringing all of the content into one URL limits your ability to target specific topics and keywords important for each page, limiting your ability to rank for all of the keywords that are important to your site. It also increases page weight, which lengthens page load time. Most developers, wouldn't give this a second thought. An experienced SEO expert would identify these types of issues and provide a solution while maintaining the seamless user experience.

 

Additionally, since more content management systems have a decent SEO framework it becomes more important to have an experienced SEO expert further optimize to differentiate your site from your competitors. If everyone starts at the same place those with more refined SEO are going to have a better chance of winning. After all, there is still an order to the search results and those on top will undoubtably win. Those that assume that their CMS will take care of it will wallow in their tears while their more savvy competitors celebrate.

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Revenge Porn and The Streisand Effect

By now most Internet denizens are aware of Revenge Porn sleaze Craig Brittain and the horrible website extortion racket caused by Isanybodydown.com. If you are saying to yourself who the hell is Craig Brittain and WTF is Isanybodydown.com, you can find out more here andhere. Essentially, he allowed anyone to anonymously upload nude photos along with information about the person on the photos (like full name, phone number, address, Facebook screenshots, etc.). Most of the people whose photos were uploaded were unaware and did not give permission for the photos to be displayed publicly (and certainly not with their personal information attached to them). There are also allegations that Craig tricked women (and men apparently) into sending him nudes and then posting them without their permission. The victims were able to get the pictures taken down for a fee of course, usually between $200-$300. In January of this year he settled charges brought by the FTC for violating the federal law.

WHAT DOES BARBRA STREISAND HAVE TO DO WITH THIS?

No, nobody shared nude photos of Yentl on Isanybodydown.com (well, maybe she had nudes there but that's not the point). So, if you are looking for Barbra Streisand nudes you will have to go somewhere else. Now, let's get back on track. So after Craig settled his FTC charges he decided it would be smart to send a DMCA Takedown request to Google. He isn't happy that there are a lot of articles discussing this story, and he wants Google to remove them from their index. Obviously Google is ignoring this request but his request has initiated the Streisand Effect, which is the phenomenon whereby an attempt to hide, remove or censor a piece of information has the unintended consequence of publicizing the information more widely. You see, by filing these irony laden requests Craig has garnered more attention and compelled even more articles to be written about this saga. The Internet, yours included, has obliged and there are countless articles about his latest attempt to ruin his own reputation.

BUT WHY?

I am not entirely sure , but I can't imagine that he is dense enough to not see the irony in what he is doing. And he can't really expect Google to honor his requests. The only thing that might make sense is that he is attempting to defend his behavior painting Google as the hypocrite. In essence, since Google won't simply remove the results he doesn't like, he should not have to remove the content he is allowing on his site. It would be absurd if true, but based on his past behavior I wouldn't put it past him. Google not removing legitimate news articles is nowhere near the same as him posting stolen photos along with personal information and then extorting the victims. Time will tell what his real motivation is but until then we can only hope he excuses himself from the Internet for a long, long time.

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10 Surprising Facts About Online Dating – Via Qnary Qpid

The world of online dating has transformed into a virtual town square – not too different than the social and romantic offerings of your favorite local bar. Although many remain skeptical, the statistics may convince you otherwise.  

  • Think that bars and clubs are the best places to meet a potential partner? Think again. Only 6% of singles met their last first date in a bar or a club.
  • There’s a gender divide. Men swipe right 47% of the time, while women only swipe right 15% of the time.
  • Forty million Americans use online dating services. That’s about 40% of the entire U.S. single population pool.
  • Twenty percent of current committed relationships began online.
  • The traditional approach to making the first move is less pervasive in this new world of dating. Ninety percent of men are comfortable if/when a woman asks them out.
  • Hang up! Roughly 72% of singles find it a turn off when their date checks his or her phone too frequently.
  • record number of Americans have never been married; and only 53% want to be.
  • New research shows that there are 50 million active users on Tinder. These users check their accounts 11 times per day and spend an average of 90 minutes per day on the app.
  • The top three reasons for Tinder users to swipe right: 72% looks, 17% clever opening, and 11% humor
  • There are more than one billion profile swipes per day on Tinder, and only 12 million matches per day. Just like in the real world, the odds aren’t necessarily in your favor.

Qnary Qpid is here to tip the odds in your favor by maximizing your matchability factor. The difference between expectation and reality has become the No. 1 complaint among Tinder users. Physical appearances are often manipulated on Tinder users’ profiles. Others feel that the “real” person is much different than a poured-over and edited bio.

By using Qnary Qpid, you will be sure that you are representing yourself in the best and most authentic way possible. Looking for a last minute date for Valentine’s Day? Apply here. The first 25 people to register will receive free Tinder optimizations.

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The Ultimate Privacy Test: Who (Or What) Knows You Best?

Friends know your biggest triumphs, your personal struggles and your deepest secrets. You consider this to be a choice – who you confide in, who you trust, with whom you share your most personal information. We are continually aware of the people we let into our lives, but what about computers? Does Facebook know more about you than your own friends and family?

Data Privacy Day is the perfect excuse to bring awareness to a  universal concern – a concern that surreptitiously sneaks its way into everyday life. Generally speaking, you probably understand that data is collected about you every time you click a website, shop online, participate in social sharing, allow location services to connect to your devices, or send digital messages.

In a recent study, researchers determined who (or what) was the  ultimate expert of an individual’s personality – a colleague,  friend, family member, spouse, or computer. Referencing psychology’s Big Five personality traits – openness, extraversion, conscientiousness, neuroticism, and agreeableness, the study associated Facebook preferences with analogous personality traits. Shockingly, the computer served as the strongest personality predictor.

After examining 10 Facebook likes, the computer beat out a colleague. After 70, the computer exceeded a friend. After 150, the computer was more accurate than a family member, and after 300 likes, even a spouse couldn’t rival Facebook. Computers were able to outperform humans simply by analyzing a participant’s Facebook likes. Scary, right?

Digital footprints have become more and more relevant — especially with connectivity maturing into a cultural phenomenon. Our digital identities are integral to our reputation, and this study only affirms how privacy laws and technologies are desperately needed. Looking to protect your digital footprint? Follow these security guidelines.

 

Want to find out if Facebook has cracked your personality puzzle? Take the assessment here, and prepare to be amazed. 

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Seven Seconds To Impress: Five Common Misconceptions of Online Reputation and Identity Management

Seven seconds – that’s the amount of time it takes for someone to form a first impression. Consider how initial impressions play out in the digital cosmos. Online identities exist on many evolving online platforms. Your digital footprint is a powerful tool to gain critical opportunities, to enhance your professional presence, and to drive business sales. It takes just seven seconds to craft your online reputation. Are you taking full advantage of social media, SEO, and online platforms?

 

Here are five misconceptions and clarifications about online reputation management:

 You don’t need to worry about your online reputation until it is damaged.

It’s not all about repairing the negative; at the core, reputation is about branding — cultivating a     positive, distinguishable, and dynamic digital identity.

You can control your own online reputation.

A challenging battle between intention and reception erupts when it comes to online identities.  Feedback from social media  users becomes central to the way your brand is perceived. In this sense, you need to acknowledge that other people contribute to your reputation. The intention of your post may be lost and misconstrued; and it is important to monitor that feedback and react strategically.

Search Engine Optimization (SEO) is not important when it comes to your reputation

Without SEO you risk the possibility of having negative comments and remarks about your company make their way to the top of the search results. With regular SEO work, positive content can become superior, pushing adverse and irrelevant content to the bottom of the search results.

Your employees can’t hurt your company’s online reputation.

Establishing and maintaining your company’s online reputation extends to employees. In fact, relying on your employees to absorb and fortify your company’s online reputation should be expected. If you don’t believe us, just check out Glassdoor.com!

Your online presence does not affect your offline presence.

This misconception could not be further from the truth. Consistent interactions on social networks are vital to any business growth. The contemporary culture of the professional world is dominated by connections and interactions, maintained both online and offline.

Qnary's CEO Bant Breen discusses how social media plays a major role in shaping our online and offline identities here.

Remember: You have seven seconds to make an impression – make it positive, make it bold, and make it cohesive.  

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